In March, 2014 Johalla Projects collaborated with Blue Moon Brewing Company on an interactive public art installation at the DUMBO Archway in Brooklyn, NYC. Artist Heather Gabel created a large-scale moon installation and celestial projections that enveloped the atmosphere with skylit radiance. For one night of activation, individuals over 21 years of age could tweet @BlueMoonBrewCo and watch as their tweet caused the moon to rise higher into the night sky. For every tweet, Blue Moon Brewing Company donated $5 to Americans for the Arts. During this activation, visitors received a complementary screen print designed by Gabel.
art curatorial collective