JOHALLA PROJECTS

art curatorial collective






Fashion Outlets

of Chicago

In 2016 Johalla Projects partnered with the Fashion Outlets of Chicago in Rosemont to help curate “The Collection,” an ongoing exhibition series that aims to challenge the juxtaposition between an outlet mall and contemporary art with innovative curation and programming.

The first rotating exhibition featured the work of Aimée Beaubien, Kate McQuillen, and Jeroen Nelemans. From Beaubien’s artistic intervention on the building central chandelier to multi-floor placement of McQuillen and Nelemans’ installations, we transformed the way art is often engaged with and what a visitor expects when they enter the outlet mall.

Our first curatorial collaboration came in 2018 when Vincent Uribe, Founding Director of LVL3, invited Robert Chase Heishman, Annie Kielman, and Ben Marcus to create work for the outlet’s rotating exhibition spaces.

Expanding our creative partnership outside, in 2018 we curated artists Derrick Adams, Edra Soto, and Chad Kouri to create large scale art installations. Multidisciplinary New York-based artist Derrick Adams created a 70' by 50' mural installed at the mall's entrance as well as the lighting that illuminated the walkway into the mall. The mural is an extension of the body of work that Adams presented in partnership with the Studio Museum in Harlem at the Schomburg Center for Research in Black Culture (May 2017). Chicago-based artists Edra Soto and Chad Kouri created a display for the building’s outdoor LED billboards. Simultaneous to these exterior presentations, Soto and Kouri also created work for the indoor exhibition space.